Posts By: Christine Liao

Introducing the 2017 theme: Question everything

In 2015, SF Design Week celebrated the omnipresence of design within our unique Bay Area community with the theme “Look closer”. We celebrated our desire to push the boundaries of design, technology, and alternative thinking. We celebrated our drive to disrupt the industry, to explore and break new grounds, to tap into unorthodox thinking. But

DDW 2016 through international eyes

by Ingrid van der Wacht The coming weeks and months, the international design press will undoubtedly feature what they have discovered during the 15th edition of Dutch Design Week. Here, I will already provide some feedback from a number of international guests who came over for the founding meeting of a new global network for design

East Meets West: From Big Apple to Bay Area

written by Samantha Katz. After living in New York for most of my life, I knew that moving to the Bay Area would offer an exciting new environment. After making the move, I realize that the changes go far beyond the physical. Before the move, I worked in a private office filled with monochrome furnishings, overlooking a sea

Recap of Panel: Designing for Youth Impact

originally posted on iiD’s blog. On June 7th at our SF Design Week event we were captivated by the discussion and presentations made by panelists from Adobe, Futures Without Violence, CCA, Peace First and Elefint. With only 1% of media representations of young people being positive, the panel showed a completely different outlook of young people today

5 Tips for Building Your Creative Brand Online

written by Christina Loff.   On June 7, we hosted a lively panel discussion featuring Minted Creative Director (and one of our first Minted artists) Annie Clark, Chronicle Books Design Director Kristen Hewitt, and artist and jewelry designer Lisa Anderson Shaffer. Here are the top five takeaways; view the panel recording here. 1. Cohesiveness Is Key

The Role of Joy in the Creative Workplace

by Lu, Co-Founder and CEO of Cibo. Joy powers curiosity and curiosity powers discovery, imagination, and creativity. I’m asked pretty regularly what it takes to “innovate.” What’s the process? What’s your special sauce? How do you create an environment where you have repeatable innovation? How do you run a business where you depend on the abundant

Portfolio Day: From Intern to Duartian

by Annie Li. Annie Li was a candidate the Duarte team met at Portfolio Day 2015, who would eventually become one of their designers after attending the SFDW15 studio tours. — Presentation design? What does that even mean? These were my initial thoughts as I walked into the shop that would soon become my first job out

Brand Strategy is Dead. Long Live Brand Experience Strategy

written by Alder Yarrow.   It’s all too easy to find an effective process and then stick with it no matter how the world changes around you. This is where the discipline of Brand Strategy finds itself today–armed with the equivalent of hammers and chisels when their customers need steel and glass, not dry masonry.

Enrichment Scholarship Judge Michael Bierut on Seeking out Mentorship

written by Allie Fisher. The Enrichment Scholarship was created by the AIGA SF Education Initiative to recognize outstanding design work by graduating students. It is judged by a panel of industry leaders nationwide, and winners are announced at Portfolio Day on June 4th. In the lead-up to this year’s event, we asked Enrichment Scholarship Judge

Poll: Pick the Unofficial Design Poster

Butchershop is abuzz for Design Week, as we plan epic events like a wine and font pairing, live wooden totem carving, a lunchtime seminar on pricing creativity, and our annual open house event, complete with piles of charcuterie.  We’re especially excited to show off our brand new Vandercook 3, a one-ton 1950s letterpress that smells like ink, sweat, and

Mind the Gap – The Five Pitfalls of Omnichannel Brand Experience

written by Bob Skubic. We’ve thankfully moved past the point where anyone wants to argue about the value of taking a comprehensive approach to designing an omnichannel brand experience. The bar for quality brand experiences continues to rise every year. Even the most skeptical companies are now being forced to improve their customer experiences for

Chelsea Handler’s New App “Gotta Go” Gets You Out Of Awkward Situations

This article originally appeared in TechCrunch on Jan 25, 2016. Chelsea Handler’s new mobile application Gotta Go! has hit the App Store. The humorous, but also potentially practical, app is designed to get you out of awkward situations – like bad dates or boring meetings, for example. The launch coincides with the debut of Handler’s new

How the Hell do You Price Creativity?

Trevor Hubbard is the founder and executive creative director of the fastest growing San Francisco creative agency, Butchershop™. A multidisciplinary designer, he has led hundreds of award-winning brand transformations, product launches, and marketing strategies. His work has shaped the trajectories of startups and  global brands alike, including The San Francisco Giants, C3 Energy, Google, Microsoft,

An Interview with James Tucker of Aesthetic Union

When we live in a time where products are mass produced, or we trust the latest gadget to tell us how and when to make our every next move, it’s crucial to remember the importance of honoring history, process and tradition. Amidst the masses there are still those few who move against the status quo.

Nintendo Controller Teardown

This post is by Fictiv and originally appeared on their blog. As a bunch of Nintendo nerds, we’re really excited about this week’s teardown, where we’re looking at the evolution of Nintendo controllers since the very beginning. From the old-school NES controller with only 8 buttons to the game-changing N64 controller with the first joystick

Rapid Prototyping Google Glass

Rapid prototyping is a method used to accelerate the innovation process. At TEDYouth 2012, Tom Chi explains how this method was used to create one of Google’s newest inventions, Google Glass. Tom Chi outlines this method into three rules: Find the quickest path. “Using this set up, within one day we were already able to

Intuit’s CEO on Building a Design-Driven Company

A version of this article appeared in the January–February 2015 issue of Harvard Business Review. When Scott Cook cofounded Intuit, in 1983, many other companies were already offering software to help people track their finances. In fact, at least 46 similar products launched before Quicken, the product Cook created, which is why we sometimes joke

Time to Go Abroad with Away

This post originally appeared in Design Milk in 2016, by Vy Tran. I consider myself a “packing enthusiast.” There is nothing that jumpstarts my pre-vacay excitement like packing for a trip, because it’s the start of one! However, travel issues like flight delays and luggage that magically break right at check-in can instantly make me wish I was back at

eBay Inc. Leaders Discuss the Company’s Design Playbook

What does it take to create a design playbook for everyone at eBay Inc. to benefit from? Talented designers and thinkers from around the company have been conducting design workshops and developing the answer to that question for months.  The good news is that eBay Inc. has unveiled the completed design playbook ( find it at ebay.com/design