Event description

From Product to Brand

A lecture about the process of transforming a product or service into a brand.

In this lecture, we aim to answer three primary questions:
1. How do you make your product or company more compelling to a wider audience?
2. How do you make it viable on a global scale?
3. How can design help you get there?

Essen International, the organizer of the lecture, has spent 35 years helping products and services scale to global brands. The last years in partnership with VCs and their investments.

Ticket sales for this event have been graciously donated to San Francisco Design Week produced by a 501(c)3 nonprofit to support the design community in San Francisco.

Don't forget tickets for SFDW Opening Night.