Event description

City View Theater, Pier 27 in San Francisco

Tasked with the honor of creating the entrance experience for this year’s Opening Reception, LOCZIdesign joined forces with (Heavy Projects), CULT Exhibitions Aimee Friberg and artists Rhonda Holberton and Can Buyukberber to create a layered experience, tempting the senses through sight and sound and engaging the mind as we question what it is we’re seeing, and through what lens?” says LOCZIdesign’s founder, Paige Loczi. As artists and purveyors of space, what role does technology play and how do we move beyond perceived limitations to reach the participant emotionally.

Moderated by Alisa Carroll, Editor in Chief of San Francisco Cottages & Gardens

As inaugural Editor-in- Chief of SFC&G (San Francisco Cottages & Gardens), Alisa launched the publication in 2014 and led it to its current position as San Francisco’s definitive design magazine. Alisa’s new book, Art House, chronicles the collaboration of one of the world’s leading art collectors, Chara Schreyer, and iconic designer Gary Hutton. Published by Assouline in Fall 2016, it has already gone into its second printing and has been featured in Vogue Paris, Vogue Living, Cultured, Ideat, and many other publications. Alisa previously co-authored Collected Cool, a monograph on the work of Jay Jeffers, published by Rizzoli. Over the past decade, Alisa’s writing on art and design has appeared in many publications, and she has moderated panels at the de Young Museum, ArtMarket, LA Art Show, Design San Francisco, San Francisco Fall Art & Antiques Show, and beyond. She is the founder of Sheltering Art, a panel series that explores the design of homes for private collections.

Panel participants: 


Can Buyukberber is a visual artist working on immersive audiovisual experiences that’s embodied both in physical and digital spaces. His practice consists of experiments with different mediums and display technologies, such as projection mapping, virtual reality, geodesic domes and digital fabrication methods. Driven by an interdisciplinary thinking which extends to art, design and science, Buyukberber’s work often focuses on human perception, exploring new ways of non-linear narratives, geometrical order, synergetics and emergent forms. He has exhibited in international media art festivals, conferences and galleries in Europe, Canada and United States, including collaborations with Grammy-Award winning rock band Tool and Czech Philharmonic Orchestra. He is currently studying at San Francisco Art Institute’s Art and Technology MFA program as a Fulbright Grantee and is a resident artist at Autodesk’s Pier 9 AiR Program.

Paige Loczi is the founder + creative director of LOCZIdesign studios an award-winning interior design firm, gallery and studio collective located in San Francisco. With over a decade of experience and known for their avant-garde interiors, Paige cultivates environments where inspired people thrive.  She surrounds herself with visionary artists and trusted craftsmen and works best when collaborating to create something unique.  As a yoga teacher, she crafts her classes like she leads her life, creatively with flair, heart and soul. LOCZIdesign’s work has appeared in DWELL, LUXE, California Home + Design, The Chronicle, IFDM, Curbed, HOUZZ​, CODA WORX, 7 x 7, Design Bureau among other publications.

Aimee Friberg is an artist-curator and the founding director of CULT | Aimee Friberg Exhibitions, which she launched in San Francisco in 2013. CULT presents cutting-edge work by emerging and established artists who bridge formal, conceptual and process based investigations exploring the human condition. CULT’s exhibitions have been featured in Artforum, Frieze, Artsy, Art Practical, SFAQ/NYAQ, Art ltd, San Francisco Chronicle, 7×7 Magazine, KQED, Squarecylinder and Hyperallergic, among others. Prior to launching CULT, Friberg held various curatorial and film programming roles, including curating and producing public programs from 2005-2008 at San Francisco Museum of Modern Art. Friberg is currently developing an exhibition and talk series exploring the cultural dialogue between California and Mexico. For more information, please visit cultexhibitions.com.

Artist Rhonda Holberton explores the way technology reshapes the relationship between humans and our physical world. Working in sculpture, installation, photography and video, Holberton employs a hybrid of scientific and metaphysical practices to reveal a symbolic reading of empirical canons of belief. Rhonda has recently had solo and two person exhibitions at CULT | Aimee Friberg Exhibitions (San Francisco, CA), Zona Maco Sur (Mexico City, MX), City Limits Gallery and Royal Nonesuch (Oakland, CA) and the Berkeley Art Center (Berkeley, CA). Her work has been included in exhibitions at the San Jose Institute of Contemporary Art and the San Francisco Arts Commission and is in notable private collections. Holberton received her B.F.A. from the California College of Arts and Crafts, and her M.F.A. from Stanford University where she currently teaches courses in experimental media. Her work has been featured in SFAQ, Art in America, Art Practical and Daily Serving, among others. Holberton is represented by CULT | Aimee Friberg Exhibitions.


Thanks to our sponsors we are now offering a set of free tickets/scholarships to attend this event based on financial needs and social situations. Please contact Sirinapa at AIGA SF admin@aigasf.org. The deadline to apply for scholarships is May 31st, 2017.

Don't forget tickets for SFDW Opening Night.