Event description

Bay View Theater, Pier 27 in San Francisco

Moderated by Christopher Simmons (principal & creative director of MINE™). Panel participants: Marty Higgins (founder and CEO of Harvest Dispensary), Tina Hardison (founder and designer at From the Desk of), Derek McCarty (CMO of hmbldt) and Cynthia Erland (founder of ErlandCreative, former SVP marketing for American Apparel).

As medical marijuana becomes more mainstream and accessible to a broader demographic, stand-out branding, design and an elevated consumer experience is essential. Join Marty Higgins (founder and CEO of Harvest Dispensary), Derek McCarty (CMO of hmbldt), Tina Hardison (founder and designer at From the Desk of), Cynthia Erland (founder of ErlandCreative, former SVP marketing for American Apparel), and moderator Christopher Simmons (principal & creative director of MINE™), as they discuss how they use innovative branding and design to move beyond the stigma of marijuana and share their stories being design pioneers in the cannabis world.

100% of the ticket sale proceeds for this event are graciously donated back to SF Design Week to help cover costs of the venue. SF Design Week is produced by AIGA SF, a 501(c)3 non-profit organization.

Don't forget tickets for SFDW Opening Night.